A USER RESEARCH AGENCY
User research is the foundation of well-designed products and experiences. It’s only by understanding people’s real needs and behaviours that you can build truly successful products.
Research
UX Practical focuses on representing the voice of the user within the design process as business and user insights drive design performance. We use primary, secondary and desk research techniques to measure both behaviour and attitude. Qualitative and quantitative insights help us to fully understand your customers.
UX
Our UX services, covering both UX and service design, focus on the research–led development of customer journey plans, empathy maps and personas. These help us to create service blueprints, sketches, prototypes, wireframes and creative design. We are committed to universal and accessible human–centred design.
